On Monday, Randy explained why employer branding is so important. It is the cornerstone for any organization, the fundamental building block to attract and secure the best talent. On the other hand, employee branding is just as significant.
Personal branding is what makes you stand out, what separates you and puts you ahead. The ultimate goal is to build a brand that embodies you. When building your personal brand, consider the following.
To ensure that you are representing yourself in the most consistent manner you must be sure to always have strong and solid positioning. You must be clear in the message you are trying to deliver day after day. The smallest things matter including where you are seen, what you say and what you stand for. Consistency is key to building your personal brand.
Creating a brand is not an easy task and to have a strong brand you must be willing to set yourself apart from the norm and take a perspective that is different. Personal branding is how you get your name out there and the more well-known companies, politicians, athletes, are the ones that have put themselves out there and stand out.
You can have the best positioning for a personal brand but unfortunately if it’s just on paper it doesn’t translate to much. We are in a time now with all the advancements in technology where you can be loud and get your brand out there with just a few clicks. With all the social media tools right now such as Facebook, Instagram, and Twitter, the way we brand has been revolutionized. These are all easily accessible tools that if used properly can strengthen your brand. On the reverse side, these can also be detrimental if used incorrectly. Remember, consistency is key.
Your personal brand is not meant for everyone. You must make sure to understand your audience and tailor your brand towards the demographic that is best suited for you. The last thing you want is negativity towards you or your brand because that can damage your reputation permanently. By properly identifying your target group and creating a strong personal brand, you are setting yourself up for success.
Diversify your online presence to effectively build your personal brand and stay up-to-date on businesses, marketplace news, and job opportunities. You use these platforms to check up on potential employers – make sure you remember that they will also check up on you as a job seeker!
Please see ManpowerGroup’s white paper to learn more about the power of brand.